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An anamolous advertisement triggers name change in Taiwan




Have you ever thought of changing your name ?? No ??.. Would you mind changing your name, if someone offer you a discounted meal ??.. Could hear silent yesssss !!!! and a few nooooo !!!!. To our surprise, a recent promotion of sushi restaurants triggers people to take chance. But, The name change wave shocks the Taiwan Government.

Taking one step forward, from the usual advertising routine, sushi restaurant chain in Taiwan, tempts people to change their name. The Restaurant, plans a two day promotional offer on sushi meals, if customers show them a valid Government Id card, holding name – Gyi Yu ( Chinese) meaning Salmon. It further adds flame to their temptation, saying all- you-can-eat-sushi with 5 of your friends.

As per Taiwanese law, a person can change his name upto three times. Even, people are aware of it. This made them loosen up their ears to officials shout out of their work burden. Hey Kuo Yung, interior minister says in his address to the reporters – ” This is something unnecessary as change of name requires correction of official documents- like graduation, national IDs and more”.

Chen Taung Yen, deputy Interior Minister says it is a waste of time and requires unwanted papperworks. On grounds of concern, Lee-De-Wei, political member suggests a buffer period of 22 weeks or a month, so people may rethink. He also recommends to prevent the name change again for 3 years. This may avert inconveniences related to it.

In addition to this, The Government pleads the people to be rational and mind about adminstrative resources who go through these process.

But, the advertiser was so keen on grabbing attention, so they used catchy ideas – if the ID contains an unusual moniker , they would get free meals for the whole table. And if, it contains homophonic names, there will be half price reduction. If it ha atleast one homophonic character, they will receive 10% discount.

This attracted people in numbers and many changed their names to – “Salmon rice BOWL “, ” SALMON FRIED RICE”, “Meteor salmon king”, ” Dancing salmon”. Surprisingly, one citizen added a 36 charcter to his name with a seafood theme. Many people make frequent visits in those 2 days. One particular University student, charges less to strangers to eat with him under offer and says he earns 2000$.

Contrary to this strange likeness, there are still people who closes doors to such queer behaviours. They beleive there is an emotional connect with their names and rather not change it. Few believe this might hurt the parents who named them. Some think this isn’t their type. Very few thinks changing name might require lot of time and energy.

But, whatever being said the restaurant chain earns total credit. It grabbed attention of customers and have become a sensation. It is a win-win situation for it. A representative for the restaurant chain told that more than 1800 people enjoyed the 2 day meal. Eventually, He adds that they are overwhelmed by the customers love.

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